IVANJICA is the heart and soul of Moravichki region. It is a mountainous town established in 1833, covering picturesque Moravica valley at 468 m above the seal level. A number of cultural memorials clearly show the long historical and cultural tradition of this place. Kusic Han, Stony Bridge, Jeremiches House, Hydro-power Station, Ivanjica’s Library are just a few of them. Today, Ivanjica symbolizes a modern business and administrative center with uttermost potential for further growth in all industries; however, tourism comes in the first place.